Florian Mayerhoffer I 23.02.2022 I Amazon
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There are many translators and agencies on the market. But few have tackled the issue as successfully as we have. May we introduce: Your options and alternatives for your listing translations.
Why did we decide to position ourselves in the Amazon sector and offer you one of the most professional and fair translation services? Very simple! Because we realised that the greatest demand is being met by few good translation solutions for AMAZON FBAs. Our goal was to offer a convenient, fast and cost-effective solution. For a future in which the rapidly growing marketplaces – especially Amazon’s – are indispensable.
Local translation agencies, freelancers and/or translators have the advantage that they are readily available. Once engaged, the relationship of trust and understanding towards the company, the brand with all its specifications and technical terminologies develops. The downside, however, is that good native translators who specialise in a subject area (SEO) or in a language are hard to find. They also tend to be inflexible for larger multilingual translation jobs.
Most Amazon listings are translated by agencies. The offering is comprehensive and the service promising. A logical and comprehensible step, provided that translation is outsourced as part of Amazon account management or as a separate job. The advantage of agencies is their expertise. However, this service is expensive because the agencies usually outsource the service and also charge their transaction costs. The classic way is via a contact form or mailings. However, this type of procurement is very lengthy, non-transparent and complex to process.
Decide early on which translation service to choose and consider the ways in which you would like to scale internationally with your products in the future. Has your account been rather general so far or is there already a targeted strategy behind your project? If you want to serve several platforms/marketplaces/touchpoints or expand into other countries with other languages in the future, you will reach your goal faster and more efficiently with the right partner at your side.
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