Toni Sailer regularly requires the translation of product descriptions into 7 European and Nordic languages to bring its products to customers internationally and to grow. Important here: The wording and the tone of voice must be right in every language and at the same time respect cultural differences. With our network of experienced translators, we have been able to satisfy Toni Sailer time and time again.

The family-run company, which bears the name of the three-time Austrian Olympic winner Toni Sailer, was reinterpreted by Hans Taubenberger in 2004. The result was an unmistakable premium brand for skiwear that brings a new lease of life not only to the name. Elegant, timeless outfits, figure-hugging cuts and exceptionally high-performance stretch materials were to form a perfect symbiosis of fashion and technology in combination with retro elements from Toni Sailer’s time.

With the rapid growth and expansion in the form of a subsidiary in North America as well as approx. 250 customers in over 30 countries worldwide, the need for internationalisation of the products arose. Localised content helps a company tap into new markets and resonate with potential new customers. What was important for Toni Sailer was: The translations had to reflect their tone of voice, their wording and thus the image of the company to the outside world, regardless of the language.

Their selection and trusted partner for all of this was lingoking. Thanks to a recommendation from a colleague, Toni Sailer contacted our project management team and requested the translation of several product descriptions into 7 different languages, including European and Nordic languages. It was all quite urgent because the products were to go live in the respective language soon. "lingoking impressed us with its quick feedback, efficiency and performance. All relevant questions were asked immediately. We just sent all the materials and within a week we received back flawless translations. That’s exactly how we imagine excellent language services!"


This is how our success story began, which continues to this day. We at lingoking are proud to be able to support Toni Sailer in achieving maximum performance in skiwear and look forward to more exciting projects together!