An informative headline
Good landing pages focus only on a specific offer or product. Visitors should understand within a few seconds what this landing page is about. Ideally, you should concentrate on a focus keyword that is incorporated into an eye-catching headline. Mostly, website visitors only read the headline, which should therefore immediately arouse interest.
Less is more
The advantages of the product or service are described clearly and precisely. Too much information can overwhelm and lead to the landing page becoming too long and potential customers having to scroll down. This in turn is disadvantageous for the user-friendliness of the landing page. All important information should be "above the fold" (in the area you see first). If possible, the advantages and information can be illustrated in a convincing picture or video. Visuals are processed by the brain faster than letters.
Short loading times
Optimised landing pages should only have a short loading time. You should only use compact images (no large, high-resolution photos!).
Contact form
The form on the landing page asks only for relevant information (e.g. name and email address). If there are too many questions/statements, visitors may be deterred and leave the landing page again before any action is taken.
Call-to-action
On a good landing page there is usually a clearly visible and clickable button, know as Call-to-Action (CTA): e.g. "Register now" or "Add to basket". It should be clear so that visitors know exactly what happens as soon as they click on it. It should also be large, bright and prominently placed.
Testimonials and logos
Attractive landing pages contain references and customer logos, depending on the business. These immediately inspire confidence among potential customers.
Tested and inspected
Landing pages should have been thoroughly tested in user tests in order to be able to eliminate errors in advance and implement optimisations before the launch. This way, no opportunities for more conversion are overlooked.
Products such as advertising copy- and website translations are offered at lingoking. You can rest assured that the right translators will be selected for your project so that nothing stands in the way of your profitable landing page. Take a look at products that are relevant to you.
A good example is a landing page of the online time tracker provider Toggl. The landing page is already catchy due to the bright colours and gets to the point with the deadline and the subheading as to what the visitor can hope for from the landing page. It is user-friendly because visitors neither scroll down nor are overloaded with information.