More profit on AMAZON
through better ranking and visibility.

Florian Mayerhoffer I 23.02.2022 I Amazon
- Reading time: approx. 6min -

The Amazon search algorithm tries to meet the customer’s needs as accurately and quickly as possible. In this context, the importance of specific keywords is beyond question. This means that sellers have to pay attention to good SEO performance. Those who understand this and put it into practice manage to be relevant on Amazon with both their brand and also with their products, and to end up ahead of the competition in search queries.

The Amazon search algorithm

The Amazon search algorithm tries to meet the customer’s needs as accurately and quickly as possible. In this context, the importance of specific keywords is beyond question. For sellers, this means paying attention to good SEO performance. Those who understand this and put it into practice manage to be relevant on Amazon with both their brand and also with their products, and to finish ahead of the competition in search queries.

Visibility

Customers usually choose one of the first 3 products in their search query. For sellers, this means that they must be listed at least in the top 3 of the search queries. But what does this mean for your brand and your listings? Amazon rates your products according to various criteria. The most important are relevance and performance. While performance evaluates your product on the basis of clicks, purchases made and sales, the relevance indicator comprises the keywords used, product titles, bullet points, the backend and the product description. During market launch in particular, this relevance is crucial. The most important keywords for the product must be translated and incorporated into the listings. This is the basis for visibility and a successful selling strategy.

Would you have known?

Illustration: Frau am Computer
  • Download more icon variants from https://tabler-icons.io/i/number-1 US$ 386.06 billion was transacted globally on Amazon in 2021.
  • Download more icon variants from https://tabler-icons.io/i/number-2 64% brand value growth in 2021 compared to 2020
  • Download more icon variants from https://tabler-icons.io/i/number-3 US$ 29.57 billion turnover was made on Amazon in Germany alone (2020)
  • Download more icon variants from https://tabler-icons.io/i/number-4 The number of suppliers on the marketplaces increased by 41% in 2021
  • Download more icon variants from https://tabler-icons.io/i/number-5 Net sales contribution on marketplaces = $15,000 per seller

Trust through high language quality

What is hidden behind the term “language quality” and what significance does it have for your Amazon listings? High language quality is not only a matter of grammatically correct sentences. It’s also a question of how they are formulated, how they are received by the customers and what effect they achieve. Creativity, fluency and stylistic confidence play an important role here. In the context of translation, we speak of transcreation & localisation. The perfect match is made up of native speakers who both understand the cultural background of the target group and have professional expertise from the relevant industry. This is particularly important for emotional marketing texts or keyword-relevant SEO translations. Consistency is achieved here through appropriate terminology databases. This ensures that the same important technical terms are used in your follow-up project.

Sales psychology aspects at Amazon

The client’s perception of your portfolio is largely influenced by psychological aspects. Emotions and the current needs of the customers play a major role here (cf. Guiding Selling Process). For optimised perception, important information should jump directly off the page. Images, typography and text must harmonise and be in good proportion to each other. In terms of copywriting and translation, it is also important to strike the right tone and speak directly to customers’ instincts (e.g. fear and safety): “It’s about your future”). Appropriate verbal strategies in the direct approach also help to increase sales. This includes assertions, argumentation and suggestions. (e.g. “This lacquer is the most resistant on the market.”).

Summary

In summary, it can be said that a high level of professionalism should not only be applied to the creation of the source texts, but also to the translation and the choice of service providers. This is the only way to ensure that your texts and products have a chance of being found on Amazon and that they will ultimately win over customers and be bought.

About the author

@Florian Mayerhoffer | Head of Marketing @lingoking



Florian — Head of Marketing at lingoking since 2020 — is responsible for building up the brand & marketing department and the external presentation of the “lingoking” brand. Under the focus and the slogan “Push The boundaries”, the aim is to support e-commerce companies and marketplace sellers in their efforts to place their products on foreign markets and marketplaces in a way that is optimised for the country and target group.

Translate your listings now with our digital Web.APP.

Amazon Listing Übersetzungs Vorschau
  • Download more icon variants from https://tabler-icons.io/i/hand-little-finger All languages from a single source
  • Download more icon variants from https://tabler-icons.io/i/world Translation by native-language Amazon experts
  • Download more icon variants from https://tabler-icons.io/i/rocket Quick and easy booking of your listings
  • Download more icon variants from https://tabler-icons.io/i/list-search SEO-optimised technical translation of your listing

Professional. Convincing. Decisive for purchase. Wherever and whenever you want.


Ratgeber

Best prospects with and on AMAZON?
Let our advice articles inspire you!


You can find even more articles in Guide

ABOUT US

Find out who is behind lingoking. Where we come from, what drives us and which mountains we have already climbed.

Get to know us

TRANSLATIONS

Available anywhere and at any time. Book translations quickly and easily with our digital web-App for translations.

To our translation services

LANGUAGES

Get an overview of our range of over 70 languages here.


Discover our linguistic diversity

#WeAreLingoking "Lets Push The Boundaries"