7 Tips and Tricks for New Amazon Sellers to Help You Grow (in the UK)

Lezzat Ltd I 23.02.2022 I Amazon
- Reading time: about 6min -

Being an Amazon new seller is about more than setting up an account and product listing. Sure, that’s technically enough, but you’re unlikely to make real money without some Amazon tips and tricks. Luckily, that’s what we will discuss in this Amazon guide. Read on to find out the 7 most important tips to turn you from a newbie into an experienced seller.



CONTENT

These Amazon tricks aren’t in any particular order,
but you should be able to work out which ones to do first.

So, let’s jump right in.

1. Become an expert
2. Know your numbers
3. FBA vs. FBM
4. Follow Amazon’s rules to the letter
5. Get your images right
6. Take advantage of the honeymoon period
7. Patience
Conclusion

1. Become an expert

This might seem like a stretch for a new Amazon seller, but being an expert on your product and niche is vital for success. Don’t just buy a product in bulk from China, slap a brand name on it, and hope for the best.

Instead, spend time researching the market. Invest what you think is too much time and then invest some more. Your goal is to know what the market is missing, what common pain points are, and how you can address them. Also, look at what the customer experience was during purchase and shipping.

If possible, buy a product from what you consider to be your most direct competitor and analyse it. Look at their Amazon marketing strategy and product design, and use your findings (and their failings) to inform your own.

2. Know your numbers

Amazon provides sellers with a rich variety of data, so use it. But make sure you pay attention to data from outside of Amazon, such as transportation, duties and VAT, and manufacturing costs. On Amazon’s side, know your landing price, advertising fees, and Amazon account fees.

While not a tip per se, you need to know your numbers to ensure you’re pricing your product appropriately. It should provide profit but not be much more expensive than the competition. This can be one of the hardest balancing acts to perfect, but it’s vital for long-term profitability.

Did you know?

Illustration: Frau am Computer
  • Download more icon variants from https://tabler-icons.io/i/number-1 US$386.06 billion was turned over on Amazon globally in 2021.
  • Download more icon variants from https://tabler-icons.io/i/number-2 64% increase in brand value compared to 2020
  • Download more icon variants from https://tabler-icons.io/i/number-3 US$29.57 billion sales in Germany (2020)
  • Download more icon variants from https://tabler-icons.io/i/number-4 Number of suppliers on marketplaces increased by 41
  • Download more icon variants from https://tabler-icons.io/i/number-5 Net sales contribution on marketplaces = $15,000 per seller

3. FBA vs. FBM

If these mean nothing to you then you’ve got some homework to do. FBA and FBM are different fulfillment methods, so one of the most important Amazon tricks is to know which works best for your product and business model.

We’ve written a whole post about FBA vs. FBM, so check that out for a more in-depth explanation. Both have their own merits and drawbacks depending on the size of your business and the products you sell.

4. Follow Amazon’s rules to the letter

Any Amazon guide will tell you to go by the Amazon rulebook. It’s pretty important, as it impacts everything from your product’s visibility to whether you even have an account.

Product categories have specific selling policies regarding what you can say and show and where (and to whom) you can sell it. Familiarize yourself with the policies relating to your product before launching your listing. They determine photography, written content, refund policies, and FBA inventory.

5. Get your images right

On that note, next up on our list of Amazon tips is photography best practice. Amazon’s search engine runs on written content, but a considerable part of your would-be customer’s opinion relies on visual content. As such, proper photography is a must.

One of the biggest mistakes we see is new sellers skipping photography, thinking images taken on their phones will do the job. This couldn’t be further from the truth.

First, Amazon has specific rules regarding product images. Then, there’s the impact that lifestyle photography can have in a shopper’s opinion. The bottom line is that professional photography will make a difference, and it’s a cost you should factor into your early Amazon marketing strategy. It’ll pay for itself pretty quickly.

6. Take advantage of the honeymoon period

Getting on to page 1 of a search is vital, and you should aim to get there as quickly as possible. In fact, the early stages of your Amazon marketing strategy should focus primarily on this, as everything else will fall into place if you achieve it.

Amazon provides new products with an SEO boost for 2 weeks – the honeymoon period. It’s some of the best (and free) help you’ll get for a new product listing, so use it to its full advantage.

To do so, you must ensure that your product’s SEO is up to scratch. This means keyword research and effective utilization throughout (title, features, description, etc.). Also, have the right images in place and your pricing set up properly before you launch.

It might seem obvious, but it can be easy to overlook something with the intention of fixing it later. Instead, make sure your product is prepared to shoot to the top as quickly as it can.

7. Patience

The last thing on our list of Amazon tricks is to just be patient. Being an Amazon seller is a rollercoaster, particularly in the early stages. It’ll quickly feel like you’re being reactive rather than proactive.

If you’ve spoken to experienced sellers, they’ll tell you the same thing. Even the best prepared will make mistakes on their journey to being a profitable seller on Amazon – it’s inevitable.

So, the tip is to be patient and learn from your mistakes. Remember that data we mentioned earlier? It’s a pretty decent way of turning mistakes into objective facts, so use it wisely.

Of course, if you want to avoid mistakes wherever possible, enlist the help of an Amazon marketing agency like Lezzat!

Conclusion

The early stages of being a new Amazon seller can be very overwhelming, and there’s definitely a considerable learning curve. If you want to make the journey easier, reach out to Lezzat to see how we can help.

We can assist with everything from your Amazon marketing strategy and content SEO to product photography.

About the author

@Lezzat



Get in touch to see how we can make your seller journey a better experience. Few words from Alex Karagiannis – - Managing Director - , about Lezzat Our team constitutes of marketing specialists, designers, photographers & consultants that are here to alleviate the complexities of selling on Amazon. Lezzat created by Amazon sellers for Amazon sellers, with some of the world’s most popular consumer brands and innovative start-ups as our clients.

At Lezzat, we believe that “we are what we repeatedly do. Excellence, then, is not an act, but a habit”- Aristotle.

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