This might seem like a stretch for a new Amazon seller, but being an expert on your product and niche is vital for success. Don’t just buy a product in bulk from China, slap a brand name on it, and hope for the best.

Instead, spend time researching the market. Invest what you think is too much time and then invest some more. Your goal is to know what the market is missing, what common pain points are, and how you can address them. Also, look at what the customer experience was during purchase and shipping.

If possible, buy a product from what you consider to be your most direct competitor and analyse it. Look at their Amazon marketing strategy and product design, and use your findings (and their failings) to inform your own.

Amazon provides sellers with a rich variety of data, so use it. But make sure you pay attention to data from outside of Amazon, such as transportation, duties and VAT, and manufacturing costs. On Amazon’s side, know your landing price, advertising fees, and Amazon account fees.

While not a tip per se, you need to know your numbers to ensure you’re pricing your product appropriately. It should provide profit but not be much more expensive than the competition. This can be one of the hardest balancing acts to perfect, but it’s vital for long-term profitability.

If these mean nothing to you then you’ve got some homework to do. FBA and FBM are different fulfillment methods, so one of the most important Amazon tricks is to know which works best for your product and business model.

We’ve written a whole post about FBA vs. FBM, so check that out for a more in-depth explanation. Both have their own merits and drawbacks depending on the size of your business and the products you sell.

Any Amazon guide will tell you to go by the Amazon rulebook. It’s pretty important, as it impacts everything from your product’s visibility to whether you even have an account.

Product categories have specific selling policies regarding what you can say and show and where (and to whom) you can sell it. Familiarize yourself with the policies relating to your product before launching your listing. They determine photography, written content, refund policies, and FBA inventory.

On that note, next up on our list of Amazon tips is photography best practice. Amazon’s search engine runs on written content, but a considerable part of your would-be customer’s opinion relies on visual content. As such, proper photography is a must.

One of the biggest mistakes we see is new sellers skipping photography, thinking images taken on their phones will do the job. This couldn’t be further from the truth.

First, Amazon has specific rules regarding product images. Then, there’s the impact that lifestyle photography can have in a shopper’s opinion. The bottom line is that professional photography will make a difference, and it’s a cost you should factor into your early Amazon marketing strategy. It’ll pay for itself pretty quickly.

Getting on to page 1 of a search is vital, and you should aim to get there as quickly as possible. In fact, the early stages of your Amazon marketing strategy should focus primarily on this, as everything else will fall into place if you achieve it.

Amazon provides new products with an SEO boost for 2 weeks – the honeymoon period. It’s some of the best (and free) help you’ll get for a new product listing, so use it to its full advantage.

To do so, you must ensure that your product’s SEO is up to scratch. This means keyword research and effective utilization throughout (title, features, description, etc.). Also, have the right images in place and your pricing set up properly before you launch.

It might seem obvious, but it can be easy to overlook something with the intention of fixing it later. Instead, make sure your product is prepared to shoot to the top as quickly as it can.

The last thing on our list of Amazon tricks is to just be patient. Being an Amazon seller is a rollercoaster, particularly in the early stages. It’ll quickly feel like you’re being reactive rather than proactive.

If you’ve spoken to experienced sellers, they’ll tell you the same thing. Even the best prepared will make mistakes on their journey to being a profitable seller on Amazon – it’s inevitable.

So, the tip is to be patient and learn from your mistakes. Remember that data we mentioned earlier? It’s a pretty decent way of turning mistakes into objective facts, so use it wisely.

Of course, if you want to avoid mistakes wherever possible, enlist the help of an Amazon marketing agency like Lezzat!

The early stages of being a new Amazon seller can be very overwhelming, and there’s definitely a considerable learning curve. If you want to make the journey easier, reach out to Lezzat to see how we can help.

We can assist with everything from your Amazon marketing strategy and content SEO to product photography.